https://www.mariaabbe.com/welcome daily 1.0 2024-05-29 https://images.squarespace-cdn.com/content/v1/5f9da5b9f88f993263e0324d/3f45dded-3d50-4f79-80d0-8fe6ac265f7e/Screenshot+2024-05-29+at+8.25.07%E2%80%AFAM.png Welcome - Press Releases Press releases help validate and bring attention to what matters to your organization and the media. They are a strategic way to put a stake in the ground. The press releases I’ve written can be found here. https://images.squarespace-cdn.com/content/v1/5f9da5b9f88f993263e0324d/1604357667344-S2XXXT2NCF738FZO5ED5/Screen+Shot+2020-11-02+at+5.34.09+PM.png Welcome - Podcast Production I’ve been responsible for procuring content, editing, and distributing the Purposeful Banker podcast. https://images.squarespace-cdn.com/content/v1/5f9da5b9f88f993263e0324d/1604339855448-PYTMB2B50DIXOWBTDU3J/Screen+Shot+2020-11-02+at+12.53.23+PM.png Welcome - Content Creation and Strategy Developed blog content calendar and wrote content, including case studies, thought leadership blog posts, op-eds, social media content, event content, and more. https://images.squarespace-cdn.com/content/v1/5f9da5b9f88f993263e0324d/1604325484955-BX904YFMLP9J6Z340924/PrecisionLender+LI.png Welcome - Social Media Strategy Responsible for the strategy and execution of PrecisionLender’s social media platforms, including copy writing and graphic design. Increased LinkedIn followers from 2018 - 2019 by 56% organically. Increased traffic to site from social media by 70% from 2019 - 2020. Personally, I have grown and fostered a community of Christian women on Instagram and Facebook, with around 8k Instagram followers. https://images.squarespace-cdn.com/content/v1/5f9da5b9f88f993263e0324d/231940b7-02a9-4a56-a420-564393455493/Screenshot+2024-05-29+at+8.26.39%E2%80%AFAM.png Welcome - Media Relations and Strategy Without relationships with journalists and the media, it’s hard to get our stories out there. I’ve dedicated many hours to building and fostering relationships with local and banking reporters. I’ve developed deep relationships with journalists, and written and pitched exciting and relevant stories, op-eds and bylines. The article to the left is a full length article secured for a client of mine on her Christian candle making business. All news placements (including press releases) that I’ve worked on and/or written for Q2 can be found here. https://images.squarespace-cdn.com/content/v1/5f9da5b9f88f993263e0324d/1604362768250-0FULORXQ8VR4WXFOVCAQ/Screen+Shot+2020-11-02+at+7.19.12+PM.png Welcome - Book Publication Served as editor and publisher of PrecisionLender’s Earn It. https://images.squarespace-cdn.com/content/v1/5f9da5b9f88f993263e0324d/1604355803019-7HEW57SC6AXXOIGQMEPX/Screen+Shot+2020-11-02+at+5.22.34+PM.png Welcome - Event Communications An event without attendees is just, well, sad. That’s why it’s important to have a well-defined communications strategy before, during, and after an event. I’ve created and executed the communications strategy for PrecisionLender’s BankOnPurpose event, along with attending industry conferences to help amplify our brand presence. This included social media strategy, email and web copy, blog posts, press releases, onsite communications coordination, media relations and post-event content creation and promotion. https://images.squarespace-cdn.com/content/v1/5f9da5b9f88f993263e0324d/1604260740251-RI8XV27J81703CMPFLR4/Faith_Fitness_select_international_IG.jpg Welcome Pilgrimage Advertisement. Unfortunately, due to COVID-19, we’ve had to postpone this pilgrimage to 2022. https://images.squarespace-cdn.com/content/v1/5f9da5b9f88f993263e0324d/1604260310682-7BBFFKZG317J4QX4MDCF/MariaAbbe_JO-30.jpg Welcome Speaking at University of Pennsylvania https://images.squarespace-cdn.com/content/v1/5f9da5b9f88f993263e0324d/1604259904432-P6VAT5H7O8DQ8C3496RT/maria-01001.jpg Welcome https://images.squarespace-cdn.com/content/v1/58d00f106b8f5b01c8e73f52/1491858427382-L46N6OML0EQRY4L20YNX/color-3.png Welcome https://images.squarespace-cdn.com/content/v1/58d00f106b8f5b01c8e73f52/1491858366054-VN3632LUL8YNY0SH4RCQ/color-3.png Welcome https://images.squarespace-cdn.com/content/v1/5f9da5b9f88f993263e0324d/1716950554641-IIUR62QCPF6I91U4JY35/Beige+Aesthetic+Personal+Photography+Canva+Banner.png Welcome https://www.mariaabbe.com/my-work daily 0.75 2024-05-31